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Business model frameworks represent the core aspect of any company; they involve "the totality of how a company selects its customers defines and differentiates its offerings, defines the tasks it will perform itself and those it will…
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Chapter 1: Integrated Marketing Communications, Chapter 2: Organizing for IMC, Chapter 3: Consumer Behaviour and Target Audience Decisions, Chapter 4: Communication Response Models, Chapter 5: Objectives for the IMC Plan, Chapter 6: Brand…